It’s a known fact that Google dominates the online advertising marketplace. According to research, Google receives more than 75% of the U.S. search market shares. It also drives more than 90% of paid search clicks on mobile devices.
That’s why today, many businesses use the Google ads management platform to promote their brands, products, and services online. It can be challenging for companies to use Google ads management on their own. Your business would need to invest time, dedication, and skills to achieve the results. But if you want to have a successful campaign, you should invest inGoogle Ads management services.
If you’re planning to do things on your own, here’s how you can manage Google Ads:
- Follow the Best Practices
You must first review your Google account structure and then launch your campaign in Google Ads. In Ads, you can use the following account hierarchy:
- Account
- Campaigns
- Ad Groups
- Keywords
When creating a campaign, build a set of ad groups that synchronize with its topic. By following the best practices for your account structure, you can achieve the best possible score for your Google Ads.
- Match the Targeting to Your Goals
It is imperative to consider your audience and ad goals when outlining the account structure. That’s because misalignment between your goals and your target audience can lead to failure. So, evaluate your objectives and customers, and then use that information to create your campaign.
- Align Your Ads and Landing Pages
In order to drive conversions, you need to focus on landing pages. Users will arrive at your landing page when they click on your ad. There they can explore your products and services and learn about your business.
However, companies typically avoid creating dedicated landing pages for their ad groups. That’s because it’s a laborious and requires a lot of resources to plan, fabricate, and launch personalized landing pages.
Your ad campaign will be a disaster if your landing page isn’t well-coordinated with your ads. Also, you should reconsider your strategy if your landing page doesn’t support your ad’s offer or the audience’s expectations.
If you don’t want the time and money you invested to go to waste, hire a reputable Google ads management company.
- Improve your Keywords
With time, you need to improve or adjust your target keywords. After launching your ad campaign, you can collect data on your keyword performance. From that, you will know which keywords get the most clicks. You can also see which days of the week and timeframes generate the best results.
With this data, you can narrow your keywords and focus on the most profitable keywords. This step can improve your campaign results and help your business get the most from its ad spend.
- Optimize Your Bids
Strategic bid management can be a time-consuming part of Google Ads management, but it is very crucial. Depending on your ad campaign strategy, you can invest a significant amount of time maximizing your bid.
Investing in strategic bid management is worth it because it will allow you to supervise your ad budget.
Managing Google Ads can be hectic and time-consuming. However, it can be incredibly rewarding for your business. If you value Google Ads management but think it can put pressure on your team, hire professional Google Ads management services orange county. The experts will take care of the entire process, from setup, optimization to drive the best possible results.