The quality of a real estate video determines whether you will be able to rent or sell your property quickly or your property will remain listed online for several months with no lucrative offers.At present, most real estate property buyers search for properties for sale online and narrow down the list of properties they like. To get the most lucrative offers and attract quality clients, real estate sellers can use real estate videography services orange county.
If a buyer clicks on a real estate listing online and doesn’t find any photos or videos of the property, they are most likely to instantly move on to the next listing that features quality photos and videos. Thus, real estate videography is the key to grab the eyeballs of potential buyers and get amazing offers within a short time.
Types of Real Estate Videos
Real estate videos are mainly of three types, and each of them has its own benefits. So, when posting real estate videos, make your choice carefully.
- Property films
- Agent or company films
- Testimonial videos
Property films
Property films are the most common type of real estate video. They feature the property listed for sale and can be further broken down into two categories.
The first one is video tour. Video tours focus on facilitating the walkthrough tour of the property. They are created ‘live’ and allow potential buyers to see the home interior and exterior.
The second one is virtual tours. Virtual tours are not truly a type of video because they are created by combining together several 360-degree rotating images to provide a 360-degree view of a home or property. Thus, they are also known as video simulations.
Just like a first-person video game, a virtual tour allows the viewer to control which rooms to enter, which angles to see the place from, and whether or not they want to zoom in or out to alter the view.
Agent or Company Films
Agent or company films are often more dramatic than the property videos as they combine visuals with a voiceover or interview from the listing agent or firm’s members. Such videos provide real estate companies a quick way to create authority in the real estate market and build rapport among real estate sellers and buyers.
Testimonial Videos
As the name suggests, testimonial videos feature past clients who discuss their experiences with an agent or company. These videos are usually created in an interview format that revolves around attracting and encouraging new real estate clients.
In the real estate market, you will also find hybrid videos where some aspects of one type of video merge with another type of video. For instance, in some videos, agents feature themselves as hosts during a video tour.
The two things that matter most are video quality and level of professionalism,no matter what kind of video you choose. The higher the video quality and professionalism level, the better the chances of attracting more potential clients.