If you own a business and have a business website, it is natural for you to want your site to be seen by as many prospective online customers as possible and for that, you must optimize your website appropriately for search engines. This is where SEO comes into play and enhances your marketing strategy.
You might have heard about the original SEO (search engine optimization), but have you heard anything about local SEO. Well, if not then you are at the right place because, in this blog, we will talk about how local SEO is different than SEO and some other important things to know about it.
What is local SEO?
Local SEO (search engine optimization) is nothing but a subsection of SEO that tends to focus on the geographical components of the search. It can be defined as the practice of optimizing your business website for local search results. This is not just limited to increasing your website’s visibility and traffic, but it also tends to increase foot traffic to your brick and mortar office, if you have one.
How is local SEO different from SEO?
No matter what kind of SEO strategy we are talking about, you are always expected to implement technical SEO, both on-page SEO as well as off-page in order to get the best out of your business website. However, although local and general SEO should involve a similar strategy to enhance your website for search engines, there are some significant differences when it comes to a local SEO strategy.
Local SEO might incorporate the general SEO efforts, but it is done in a more specific manner that is catered to location and local customers. The following are some of the important components of a local SEO strategy used by a local SEO agency.
- Building an online presence with the help of local listings and directories.
- Reputation management
- Generate all kinds of content such as blogs, social media, customer photos, etc.
- Having a mobile-friendly website
- Tracking of customer data and visitors
When should you use a local SEO agency?
If you own a business that has a large and bustling local community or customer base, you might want to put some extra effort and invest in a local SEO agency as it would only aid in your business’ growth and further success. When a prospective customer indulges in a local search associated with the products or services that your business provides, you would want your company website to be displayed as higher in the search results ranking as possible, especially if you own a local store with various locations. So, if you are that ambitious then you should not waste any time whatsoever and get in touch with a local SEO agency.
However, it is extremely important that you hire the services of a reliable and well-reputed local SEO agency that has enough experience dealing with your kind of business, because only then would you be able to reap the benefits.