Pioneer Electronics, known for their DJ and audio products has revolutionized the way performance and amateur cyclists track their biking experiences. Pioneer reached out to Brandastic in order to build Brand Awareness around their Cycle Sport technology and products, which include Power Meters and GPS Cycle Computers.
The Goal: to promote a new price update for their Dual Leg Power Meters that features a solution where riders can see a real-time comprehensive performance analysis of their ride. Brandastic helped by refining and targeting their ideal market, setting up their ads campaign, and launching and tracking the campaign’s performance.
The Result: The campaign reached hundreds of thousands of new users who were outside the current Pioneer reach. The campaign ultimately drove new users to buy from their site as well as showcase the product.